In Experience Design, Maurizio Serena distills a methodology for creating experiences that are felt, remembered, and repeated — across brand, space, service, and culture.
Buy the e-book ↗Experience Design reframes experience as something intentionally authored — not just styled, serviced, or staged. The book explores how brand intention becomes something people can enter, feel, remember, and return to.
The book introduces Maurizio Serena’s framework — Understand, Script, Design, Stage — to help translate insight into narrative, environments, interactions, and lived moments with greater coherence and depth.
From experience principles and storyplots to touchpoints, rituals, and experiencescapes, the book offers practical tools for strategists, designers, and brands working across hospitality, retail, culture, and service.