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insights
Unlock the door to strategic revelations and creative insights!
Welcome to naked river's insights hub where we delve into the art and science of crafting tomorrow's brand narratives.


Less Noise, More Meaning: Branding, Ritual, and the New Rules of Cultural Relevance
This week, the world paused for a moment of silence, ritual, and symbolism. The papal conclave—a centuries-old, analog ceremony—once again captivated millions as Cardinal Robert Prevost was elected Pope. In an age of algorithmic overload and digital fatigue, it was not a trending hashtag or a campaign that commanded attention, but a plume of white smoke rising into the Roman sky.
There were no press releases. No branded overlays. Just a ritual so slow, so unoptimized, it fel
Maurizio Serena
May 94 min read
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The Retail Homogeneity Challenge in Shanghai: Finding Differentiation in China’s Economic Reality
Being temporarily in Shanghai now for almost three weeks, I have been struck by an overwhelming sense of sameness across retail stores...
Maurizio Serena
Apr 57 min read
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Longevity is the New Luxury: Why Health Has Become the Ultimate Status Symbol
Let’s imagine a scene: You're at a bustling café. At one table sits someone dripping in designer logos, loudly flaunting their wealth. At...
Maurizio Serena
Mar 124 min read
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Not Just Nostalgia: How Heritage Hotels Can Stay Relevant and Transform Luxury
Heritage hotels must evolve beyond nostalgia. This article explores how luxury brands blend history with innovation to stay relevant.
Maurizio Serena
Feb 84 min read
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Artifacts of Connection: How Hotels Are Redefining the Guest Experience Through Meaningful Retail
As a passionate advocate for craftsmanship and the fusion of ancestral knowledge with contemporary design and aesthetic taste, I am...
Maurizio Serena
Dec 5, 20244 min read
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Are We Moving Toward a Dystopian Landscape? What Trump 2.0 Means for Fashion and Beauty Brands
As President Trump embarks on his second term with a Republican-controlled Congress—a political trifecta—his recent cabinet appointments,...
Maurizio Serena
Nov 15, 20244 min read
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From Vibe to Aura Points: Understanding the Evolving Values of Gen Z and Gen Alpha and What It Means for Brands
In the ever-shifting world of youth culture, the language used to describe experiences and identities has taken on a new depth. For Gen...
Maurizio Serena
Nov 5, 20246 min read
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Diddy’s Scandal and the Death of Celebrity Trust: How Brands Must Evolve in the Age of Accountability
Public scandals involving high-profile celebrities can no longer be dismissed as isolated incidents in the world of marketing and...
Maurizio Serena
Oct 4, 20245 min read
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Is There a Counterwave to Inclusive Beauty? The 'Regressive Beauty' Trend
A considerable shift is underway in the beauty landscape, and it's not the one we expected. Recent years saw a surge of inclusivity, with...
Maurizio Serena
Jul 26, 20246 min read
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Volun-tourism: A New Trend Emerging Amidst the Crisis of Overtourism
Overtourism has increasingly become a critical issue in popular tourist destinations around the world. As local communities from cities...
Maurizio Serena
Jul 18, 20245 min read
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