insights

What China’s AI feline micro-dramas or ‘telenovelas’ reveal about the future of storytelling, attention, and brand worlds.

Courtesy: Pantone. If 2025 was the year brands tried to out-shout each other in ever-shriller rooms, 2026 arrives like someone opening a window. The strongest pattern I’ve watched gather speed—across policy, platforms, retail and culture—isn’t a new stunt or a shinier screen. It’s  quiet . Not silence (we still like a little drama). Quiet as in lower cognitive load, higher agency; fewer jolts, more mastery. Even the colour industry’s weathervane blinked and nodded: Pantone cr

This week, the world paused for a moment of silence, ritual, and symbolism. The papal conclave—a centuries-old, analog ceremony—once again captivated millions as Cardinal Robert Prevost was elected Pope. In an age of algorithmic overload and digital fatigue, it was not a trending hashtag or a campaign that commanded attention, but a plume of white smoke rising into the Roman sky. There were no press releases. No branded overlays. Just a ritual so slow, so unoptimized, it fel

Let’s imagine a scene: You're at a bustling café. At one table sits someone dripping in designer logos, loudly flaunting their wealth. At...

Heritage hotels must evolve beyond nostalgia. This article explores how luxury brands blend history with innovation to stay relevant.

As President Trump embarks on his second term with a Republican-controlled Congress—a political trifecta—his recent cabinet appointments,...

Public scandals involving high-profile celebrities can no longer be dismissed as isolated incidents in the world of marketing and...

A considerable shift is underway in the beauty landscape, and it's not the one we expected. Recent years saw a surge of inclusivity, with...

China's "bird trend" on Douyin (TikTok), a social media phenomenon where young people express their desire for work-life balance.