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insights
Unlock the door to strategic revelations and creative insights!
Welcome to naked river's insights hub where we delve into the art and science of crafting tomorrow's brand narratives.
Longevity is the New Luxury: Why Health Has Become the Ultimate Status Symbol
Let’s imagine a scene: You're at a bustling café. At one table sits someone dripping in designer logos, loudly flaunting their wealth. At...
Maurizio Serena
Mar 124 min read
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Not Just Nostalgia: How Heritage Hotels Can Stay Relevant and Transform Luxury
Heritage hotels must evolve beyond nostalgia. This article explores how luxury brands blend history with innovation to stay relevant.
Maurizio Serena
Feb 84 min read
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Artifacts of Connection: How Hotels Are Redefining the Guest Experience Through Meaningful Retail
As a passionate advocate for craftsmanship and the fusion of ancestral knowledge with contemporary design and aesthetic taste, I am...
Maurizio Serena
Dec 5, 20244 min read
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Are We Moving Toward a Dystopian Landscape? What Trump 2.0 Means for Fashion and Beauty Brands
As President Trump embarks on his second term with a Republican-controlled Congress—a political trifecta—his recent cabinet appointments,...
Maurizio Serena
Nov 15, 20244 min read
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From Vibe to Aura Points: Understanding the Evolving Values of Gen Z and Gen Alpha and What It Means for Brands
In the ever-shifting world of youth culture, the language used to describe experiences and identities has taken on a new depth. For Gen...
Maurizio Serena
Nov 5, 20246 min read
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Volun-tourism: A New Trend Emerging Amidst the Crisis of Overtourism
Overtourism has increasingly become a critical issue in popular tourist destinations around the world. As local communities from cities...
Maurizio Serena
Jul 18, 20245 min read
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From Bespoke to Beyond: The Future of Craftsmanship in 2034 (Part 2)
A Visionary Craftswoman Embraces Change Welcome back! In part one of this series, we explored the exciting trends shaping the future of...
Maurizio Serena
May 10, 20244 min read
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Innovation Has Two Faces: The Balancing Act for Disruption's Wild Ride
Remember the scene in "The Mirror Has Two Faces" where Barbra Streisand unveils her hidden beauty? Innovation has a similar duality – a...
Maurizio Serena
Mar 20, 20244 min read
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Why Future Scenario Development is Key to Branding
In the ever-evolving landscape of branding, envisioning the future is akin to facing a blank page, ready to be filled with new ideas and...
Maurizio Serena
Jan 16, 20242 min read
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