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insights
Unlock the door to strategic revelations and creative insights!
Welcome to naked river's insights hub where we delve into the art and science of crafting tomorrow's brand narratives.
Volun-tourism: A New Trend Emerging Amidst the Crisis of Overtourism
Overtourism has increasingly become a critical issue in popular tourist destinations around the world. As local communities from cities...
Maurizio Serena
Jul 18, 20245 min read
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Decoding the "Bird Trend" Among China's Youth: A Message Taking Flight
China's "bird trend" on Douyin (TikTok), a social media phenomenon where young people express their desire for work-life balance.
Maurizio Serena
Jun 20, 20242 min read
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From Bespoke to Beyond: The Future of Craftsmanship in 2034 (Part 2)
A Visionary Craftswoman Embraces Change Welcome back! In part one of this series, we explored the exciting trends shaping the future of...
Maurizio Serena
May 10, 20244 min read
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From Bespoke to Beyond: The Future of Craftsmanship in 2034 (Part 1)
In the opening installment of this two-part article series, I'll provide a glimpse into the evolving landscape of craftsmanship.
Maurizio Serena
May 3, 20249 min read
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The Molecular Model of Immersive Experiences
In today's omnichannel world, consumers expect seamless brand experiences that transcend mere transactions. Brands are tasked with...
Maurizio Serena
Apr 2, 20243 min read
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Innovation Has Two Faces: The Balancing Act for Disruption's Wild Ride
Remember the scene in "The Mirror Has Two Faces" where Barbra Streisand unveils her hidden beauty? Innovation has a similar duality – a...
Maurizio Serena
Mar 20, 20244 min read
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2024: Year of the Dragon, Dawn of a New Dynasty for Luxury in China
Stepping into the Year of the Dragon, it feels like we're standing on the brink of something truly extraordinary. The dragon, a symbol of...
Maurizio Serena
Mar 5, 20244 min read
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Meet Sarah: A Glimpse into the Future of Hospitality
Sarah, an avid traveler and self-proclaimed "experience collector," wasn't always this way. Five years ago, her vacations were a blur of...
Maurizio Serena
Feb 22, 20245 min read
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Metaverse Made Easy: A Beginner's Guide to Captivating Customers
Feeling lost in the vastness of the metaverse? Don't worry, even established brands are still navigating this exciting new dimension. But...
Maurizio Serena
Feb 12, 20245 min read
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The Buzz on Brand Names: Crafting One That Sticks (with a Boost from AI)
In today's hyper-competitive marketplace, your brand's name isn't just a label; it's a superpower. It's the first impression you make,...
Maurizio Serena
Jan 29, 20244 min read
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